About The Founders

Deméa was founded by Julia Riou and Laurie Hau from a shared observation: for women with full lives and visible roles, getting dressed is rarely as simple as it should be. Between professional presence, travel, events, weekends, and evenings, the right piece can change the way we enter a room.

Julia Riou
Julia brings the structure, instinct, and clarity of a woman who understands the pace of executive life from the inside. For her, confidence begins long before the meeting: in the quiet certainty of feeling prepared, comfortable, and dressed for the moment. With Deméa, she wanted to create a wardrobe that supports women through demanding days without ever asking them to compromise on femininity, elegance and comfort.

Laurie Hau
Laurie brings the creative eye: the love of beautiful pieces, lasting silhouettes, and clothes that feel meaningful beyond a single season. She believes luxury is not only found in price or image, but in the way a garment makes a woman feel like herself. Her vision for Deméa is a wardrobe of refined, sensual, wearable pieces, designed to be chosen with intention and kept for years.

Deméa together
Together, Julia and Laurie created Deméa from a shared desire: to make dressing for each moment of a woman’s life feel clear, elegant, and instinctive. The boardroom, the airport lounge, the business cocktail, the weekend lunch, the evening invitation. Their vision is a wardrobe where elegance is not reserved for exceptional occasions, but present in the real moments that shape a woman’s life.